Shannon’s Law – On The Trailer Trail

https://www.youtube.com/v/Kdxg6zeJlDw?version=3&f=user_uploads&c=google-webdrive-0&app=youtube_gdata

I know I shouldn’t be excited. The launch of Shannon’s Law looms near. It’s all ramping up. The very merry month of February beckons. I’ve turned down deals from big players out there. I have deflected the harpoons of literary whaling fleets. OK – solid day-after-day writing and marketing novels has expanded the blubber a little. I’ve invented marketing strategies previously unknown to man. I’ve already unveiled Cop’s Kitchen, the recipes for hot plated action love that accompany Shannon’s Law. Today I reveal the pre-release trailer of the main event. This trail follows the course of my Pinterest board which I created during the formation of the book.


Pinterest is a major online resource if you are planning anything from a wedding to the launch of a moon rocket. It’s a giant online scrap book. It lets you save the image and the information behind it including the URL link. You could use it to plan a book. You collect all your ideas and images and then follow the trail.


As Shannon’s Law has unfolded, I have created a private Pinterest board of more or less everything in the book. If I spin it then I pin it. Now readers can see the whole stripped-off  deal. During the month of February every day will uncover an aspect of the plot on the Shannon’s Law Pinterest Board. Different elements of the story will be spread around bloggers of the world. I have already put up some teaser silhouette-clues. As each blogger reveals the background to each shadow, I will pin their revelations to the Shannon’s Law Board. If you wanna join in follow the board here

All the wonderful bloggers are listed below if you wanna take a look into their individual worlds.


Shannon’s Law Pre-Launch Pinterest-Reveal Virtual Book Tour  List of Blogs and Dates:

31 st Jan
3rd Feb
3rd Feb
3rd Feb
5th Feb
6 Feb
7 Feb
7 Feb
8th Feb
9 Feb
10 Feb
10 Feb
11 Feb
11 Feb
13 Feb
13 Feb
14 Feb
17 Feb
18 Feb
19 Feb
19 Feb
20 Feb
20 Feb
21 Feb
21 Feb
23 Feb
25 Feb
27 Feb
27 Feb
…and the launch day online virtual tea party:




Emma thinx: You can tell a book by its trailer











Shannon’s Law: New Emma Calin Romance

Gurus differ about titles. Some say you should have one right from the start. Rival gurus think it should be designed as part of the cover. I can’t recall the names of any books by gurus. My new novel is called “Shannon’s Law”. It was born at a healthy weight of 94,000 words and is so much alive it even has its own Facebook  page for you to “like”: https://www.facebook.com/ShannonsLaw

Now, during the long incubation period, I had to make a rather serious decision. A wonderful publisher actually wanted it. This is what I had looked for all my life. At last I could become a member of the Romantic Novelists Association. So, perversely,  I turned them down. Professional acceptance will have to wait. The industry has changed so much and since I published “Knockout” I have learned a lot. I’ve even set up Gallo-Romano Media, my own publishing business that now handles third party books.  With breathtaking arrogance I have decided to go it alone again. “Knockout” was always intended as the first in a series of hardcore modern police romance stories. The flavour is very much girl cop on top. They’re tough but not rough. There’s handbags, toe-rags, sandbags and glad rags. It’s Passion Patrol.

A view with a room (or two)

If you check out the Facebook page you’ll find a cool competition  http://tinyurl.com/qy6rxvp to win a signed pre-release printed copy or tickets to the live launch event in the UK. Yes – a live stately home launch. I can’t reveal the story but here is a full frontal view of our launch venue, complete with hard upright pillars at the entrance. Much of the action takes place here. 

I am a woman with a plan. The countdown has begun. The Facebook page is up. The cover reveal will be on 6th January 2014. A Pinterest board has developed in parallel with the book, featuring nearly everything from venue to menu. Teaser silhouettes will proceed a Pinterest reveal International blog tour. The book will launch on February 28th  with a virtual tea party. The live launch event will be on 2nd March 2014. Only Nostradamus can take us beyond that date. 

Emma Thinx: Pillar talk -it’s what architects do in bed.